Monday, July 24, 2017

How a Social Media Presence Can Benefit your Animal Shelter

Establishing and maintaining a healthy online presence is a key component for success with businesses and nonprofit organizations alike. We've become so attached to our devices, so plugged into news via Facebook and Twitter, suggestions for where to go from Yelp, and quite often we're querying location-based sites such as Foursquare or Google to learn "what's near me". In a field such as animal welfare, catching not only the interest of local residents but the following and support they can offer, is an essential ingredient to promoting adoptions, volunteer recruitment and funding. If you have not yet established your brand, online connections and social networks you may find it beneficial to consider branching out.

Friday, May 26, 2017

Marketing for Nonprofits: "Ten Reasons to Build Your Online Connections"

In today's world it's literally a requirement for nonprofit organizations to establish a social presence, build your networks and work towards an active online community. Not only does that give you the chance to build your following for financial support and growth, but it allows you the opportunity to share progress reports, bring the reader into your daily tasks and challenges, and put images with what it is you do. Here are ten of my recent posts and tips for nonprofits from Facebook, Instagram and Google+ offering some great reasons to get out there and grow your connections!

If I had a dollar for every time I've heard phrases such as "we don't really have time", "maybe down the road", "perhaps if we really need it". Don't wait to set up social accounts until you have a big event coming up or are in urgent need of donations. Beginning now and building a strong following is a wise strategy!

Friday, January 6, 2017

It's a New Beginning: Thoughts on Starting a New Year

As we move into the new year, my head is spinning with topics of interest and material that seems so important to discuss and talk about. I'm very excited to have recently had some new opportunities to write and consider subjects relating to both business growth as well as nonprofit development and I look forward to sharing these with you! What interests you about the world of social media and marketing - are you looking for ways to tell the story of your decades of family history and local business involvement? Or perhaps you represent a nonprofit organization, working to educate the public on a particular cause? Share your thoughts here.

Wednesday, November 30, 2016

Social Media Marketing for Regular People | "Content Matters"

Our #TOTW (topic of the week) for November 7th was about content. What IS quality content? Where can you find great material to disperse to your followers? And how do you share it with them? I set out on that Monday with high hopes. Surely people would be excited to discuss what makes up good content vs. awful content and so on, but sometimes we fall short on the discussions. (ha ha). And so I reverted to posting one or two graphics each day, with some thoughts I had to pass along. Here, all in one place, are some points about developing and distributing content that I felt are important to keep in mind.

Sunday, July 10, 2016

Hashtag #101 | What they do and how to use them

What ARE those words or sentence fragments you see everywhere? How is one word with a symbol in front of it beneficial to you or your new social connections? When you place the number symbol in front of a relevant keyword, you are creating a special "tag" which locates similar posts across all social networks. Breaking news, important dates, holidays and events are all topics which likely have certain words or phrases associated with them.

How to find out which words and terms are high on the popularity scale? Check out or go to the "trending" section of Twitter or Google+ to see more.